It might be hard to believe, but something as simple as a
sporting event has the power to positively change a town’s economy.
Still don’t believe it? Then consider what happened when the
Colorado Buffaloes hockey team showed up in Fremont, Nebraska. The team stayed
at a local hotel, and it wasn’t the only one to do so. Seven other full teams,
all of which were competing at the Pacific Regional Playoffs, also booked hotel
rooms.
Plus, along with the players and coaches themselves, family
members and many other eager spectators also booked rooms, meaning around 300
people booked rooms during this one weekend alone!
The hotels made lots of revenue that weekend, much more than
usual, and they weren’t the only
businesses to benefit. Restaurants and bars
earned money by serving food and drinks to players and fans alike. Gas stations
made money when people stopped to fuel up before heading back home, and the
arena where the tournament was played earned a lot of money!
It’s easy to see, from this one example, that something as
simple as a hockey game or, even better yet, a tournament can have a positive
impact on a local community. That impact can reach beyond just a day or weekend
too. If people have a good time when they come into a town for a game, they’re
likely to come back and to tell their friends about this cool new town they’ve
discovered.
As
you can see, sporting events are a great way to boost the economy and the
community as a whole. To promote this economic boost, encourage those who
travel to your town to stay overnight, try restaurants and shops in the area,
and more. You may even be able to partner with local hotels and other
businesses to offer discounts and specials that will encourage those who visit
your town for a game to take advantage of all your area has to offer.
Hockey really does benefit
the community, in more ways than one; make that fact work for you and your
town!
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